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How Brands Grow

As a marketing practitioner and analyst for the last fifteen years, I was part of the crowds who believed about customer loyalty and the need to cultivate and nurture it. However, the concepts could not satisfactorily answer a couple of fundamental questions that were thrown at me by a senior management [...]

SA Tourism Cellar Door Campaign

South Australia and Adelaide in particular, can never compete with Queensland or Sydney in packaging excitement and variety into their advertising. If ads on South Australia or Adelaide are focused on fast interspersing images of the city, the ‘exciting lifestyle’, the beach, the outback, those from the interstate or those who know Adelaide intimately [...]


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