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For analysts, ‘sales’ is not a dirty five-letter word

I joined a discussion with fellow analysts in one of the LinkedIn groups that I belong to. It started off by the original poster attaching a link to an interview on television, which promotes ‘analyst’ as the profession to be as there is a scarcity of good analysts in the market [...]

How Brands Grow

As a marketing practitioner and analyst for the last fifteen years, I was part of the crowds who believed about customer loyalty and the need to cultivate and nurture it. However, the concepts could not satisfactorily answer a couple of fundamental questions that were thrown at me by a senior management [...]

Neat website: Many Eyes

One of the key tasks of researchers and analysts is to present information in an easy to digest manner. Tables, charts and numbers should each tell a story, so that when a reader looks at your document, there is a clear storyline and a plot to follow. Having Microsoft Excel dominating the spreadsheet market [...]


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