Tag Cloud

About

Arry Tanusondjaja started his careeer in Citibank, N.A. as a Management Associate in Jakarta, Indonesia in 1996. He was entrusted with the task of managing around 500,000 credit card customers for Marketing campaigns as the Database Manager when he was fresh out of university. He graduated with Honours from the University of South Australia in the previous year, having completed Computer and Information Science.

From earlier on in his career, he was involved with various strategic projects assisting members of Senior Management with their analytical needs. In his career journey, as Customer Retention Manager, he also managed to save profitable customers in the height of the economic crisis that hit Indonesia in 1999 in close collaboration with Risk Management and Citiphone. Customer voluntary churn dropped from 13.4% to 5.4%, saving 27,000 compared to the previous year. In the same year, in partnership with the telesales team, they also managed to acquire further 24,300 supplementary cards contributing incremental first year revenue of $509,000.

In July 2000, he moved to Singapore to undertake the position of Internet Project Manager at Citibank, N.A. He managed several major projects such as the launch of the eStatement as well as PayAnyone that enables customers to generate personalised cheque online. In June 2001, he moved on to the Group Office of Standard Chartered Bank in Singapore as the Group Business Analyst for Unsecured Lending in the Group Business Intelligence Unit, working closely with the counterparts in various South and South-East Asian countries.

Arry migrated back to Australia at the beginning of 2003 and undertook Graduate Diploma in Applied Economics at the University of Adelaide in the same year as his break from the corporate world.

He joined Adelaide Bank in January 2004 as the Research Analyst within Marketing, and quickly moved to become the Senior Data Analyst within six months. He introduced predictive modelling to the business along with a counterpart from Information Services. In October 2004, he was promoted to become the Manager, Customer and Partner Research, which was then renamed to be Manager, Market Intelligence and Research. Along with three other team members, Arry managed the research activities within the Bank as well as projects in marketing analytics. Through prudent control of the budget, he saved the Adelaide Bank $58,000 of Marketing expenses. It was also during this period that he was requested to present at various Consumer Analytics and Consumer Insights conferences in Sydney to share about his knowledge and experience.

In 2009, he made the switch to the supplier side by joining newfocus research, as the Senior Research Analyst and in charge of two Researchers within the team. Over time, he also managed several key relationships including one major financial institution in Sydney as well as a well-known transport company.

Earlier in 2010, he decided to jump on board to the world of academia in a quest to satisfy his curiosity and thirst for knowledge in Marketing. He is currently undertaking his Masters in Business (Marketing) by Research.


Warning: strpos() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 97

Warning: substr() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 99

Warning: strpos() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 97

Warning: substr() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 99

Warning: strpos() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 97

Warning: substr() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 99

Warning: strpos() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 97

Warning: substr() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 99

Warning: strpos() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 97

Warning: substr() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 99

Warning: strpos() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 97

Warning: substr() expects parameter 1 to be string, array given in /home/jjacatra/public_html/80thfloor.info/wp-includes/SimplePie/Content/Type/Sniffer.php on line 99
  • An error has occurred, which probably means the feed is down. Try again later.